Bridging the gap(s)
I believe in thinking beyond media channels, and I'm constantly trying to push the boundaries of traditional brand communication, grow businesses and make people’s lives a bit better. Sometimes that means creating a moment of awe; other times it’s as simple as provoking a smile.
However, big integrated campaigns that span a variety of channels and departments have grown more demanding and complex to handle. As an advertising guy with strong digital roots and a strategic mind, I bridge traditional and digital culture and bring the expertise from both fields into one space.
I work with agencies, businesses and start-ups. I can work in-house or remotely. Sometimes I work alone, other times I tap my trusted network of talented, hard working creatives in various industries from around the world.
I aspire to create work that is world-class in terms of creativity and quality.
I’m many things – an advertising guy, an art director, a creative director, a designer, a programmer, a thinker, a strategist, a writer or a businessman. But at heart, I’m simply a creative who loves brands.
As a creative with extensive agency experience, I can drive the overall creative vision, bringing the strategic and tactical skills to the table that are necessary to successfully lead your project. If required, I'm happy to develop or execute any of the individual parts as well.
Development and execution of creative concepts for old media (TV, print, outdoor, event, ...), new media (websites, blogs, social-media, ...) or integrated cross-media campaigns.
Products & Services
Development of digital products, ideas and services at the intersection of creativity, technology and business that have the power to transform organizations and brands for the digital age.
Crafting user interfaces and experiences (UX/UI) for apps, platforms and microsites that inform, entertain, grow communities, advertise and/or sell products or services.
Building tailor-made brand identities including name, logo, corporate designs and/or helping to define the 'Why', 'How' and 'What' of a company or business.
Outdoor, PR, Promotion
Promoting a fuel cell driven Mercedes-Benz by making it invisible – this live stunt conquered the world rapidly. 10 Million Youtube views and 450 Million media impressions were only the beginning. Winner of the Cannes Lions Outdoor Grand Prix 2012.
A roadtrip story told as the user scrolls. The combination of rich footage, retouched imagery, cinema-graphs and graphic elements put together an online experience out of the ordinary and invents a new format: "Mosaic Storytelling".
Mobile App, Event, Media
By replacing typical camouflage patterns with QR-Code patterns, we use the media coverage of secret prototype cars to initiate an engaging mobile game that provoke the hunting instinct of european car fans across newspapers, magazines, online media and the real world.
A unique approach to personal fitness programs: This app offers a highly efficient workout not only based on individual preferences and training goals – but according to the exact amount of minutes the user has available. All exercises are designed to be performed without additional equipment – making this app the perfect travel companion.
"#Untamed. The natural enemy of the ordinary” is the first social-media art exhibition curated not by humans – but by an algorithm. Exploiting the power of Instagram, it connects the virtual world with an international audience in Paris.
A real event – the mysterious robbery of a famous Da Vinci painting – serves as a red thread for an international car launch campaign across all media channels in 30+ countries.
Is it still a car?
The marketing mix comprises all possible communication channels, with online activities in particular playing a key role. The campaign is concentrating precisely on those elements which account for the excitement and passion of the Mercedes-Benz SLS AMG: the unique design and the perfect high-performance technology. The underlying theme, “Is it still a car?”, runs through all communication activities and channels.
Twelve vibrant calendar images, each dedicated to an original "Alice in Wonderland" quote to illustrate a modern, urban fairy-tale: A young couple goes for a spin through the city of Berlin – unfettered by rules and conventions they explore the night.
Kick off your shoes and watch a selection of TVC's and trailers.
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Awards and Honors
120+ industry awards, incl. the first german Cannes Lions Grand Prix in 7 years (since 2005)
Listed #6 in the 2012/13 Global Ranking of Creative Directors (PIAFYS)
Winner of the full tuition Berlin School of Creative Leadership Executive MBA scholarship
Jury member at the ADC Festival, One Show Interactive and New York Festivals
My work has been recognized on the most prestigious award shows for creativity and effectiveness around the globe, including two Grand Prix's at the Cannes Lions Festival of Creativity and the Eurobest Festival of Creativity in 2012. Additionally, I had the great honour to be invited into several national and international juries to award the leading creative and innovative communications work of our industry.
In 2013 I've been awarded the Helga and Michael Conrad Scholarship for New York Festivals Jury Members and received full tuition support to participate on the global Berlin School of Creative Leadership Executive MBA Program.
Let's work together
Send me an email for any information e.g. about my rates and availability.