As a creative with extensive agency experience, I can drive the overall creative vision, bringing the strategic and tactical skills to the table that are necessary to successfully lead your project. If required, I'm happy to develop or execute any of the individual parts as well.
Development and execution of creative concepts for old media (TV, print, outdoor, event, ...), new media (websites, blogs, social-media, ...) or integrated cross-media campaigns.
Products & Services
Development of digital products, ideas and services at the intersection of creativity, technology and business that have the power to transform organizations and brands for the digital age.
Crafting user interfaces and experiences (UX/UI) for apps, platforms and microsites that inform, entertain, grow communities, advertise and/or sell products or services.
Building tailor-made brand identities including name, logo, corporate designs and/or helping to define the 'Why', 'How' and 'What' of a company or business.
Outdoor, PR, Promotion
Promoting a fuel cell driven Mercedes-Benz by making it invisible – this live stunt conquered the world rapidly. 10 Million Youtube views and 450 Million media impressions were only the beginning. Winner of the Cannes Lions Outdoor Grand Prix 2012.
A roadtrip story told as the user scrolls. The combination of rich footage, retouched imagery, cinema-graphs and graphic elements put together an online experience out of the ordinary and invents a new format: "Mosaic Storytelling".
Mobile App, Event, Media
By replacing typical camouflage patterns with QR-Code patterns, we use the media coverage of secret prototype cars to initiate an engaging mobile game that provoke the hunting instinct of european car fans across newspapers, magazines, online media and the real world.
A unique approach to personal fitness programs: This app offers a highly efficient workout not only based on individual preferences and training goals – but according to the exact amount of minutes the user has available. All exercises are designed to be performed without additional equipment – making this app the perfect travel companion.
"#Untamed. The natural enemy of the ordinary” is the first social-media art exhibition curated not by humans – but by an algorithm. Exploiting the power of Instagram, it connects the virtual world with an international audience in Paris.
A real event – the mysterious robbery of a famous Da Vinci painting – serves as a red thread for an international car launch campaign across all media channels in 30+ countries.
Is it still a car?
The marketing mix comprises all possible communication channels, with online activities in particular playing a key role. The campaign is concentrating precisely on those elements which account for the excitement and passion of the Mercedes-Benz SLS AMG: the unique design and the perfect high-performance technology. The underlying theme, “Is it still a car?”, runs through all communication activities and channels.
Twelve vibrant calendar images, each dedicated to an original "Alice in Wonderland" quote to illustrate a modern, urban fairy-tale: A young couple goes for a spin through the city of Berlin – unfettered by rules and conventions they explore the night.
Kick off your shoes and watch a selection of TVC's and trailers.
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Awards and Honors
120+ industry awards including a Cannes Lions Grand Prix
Sixth most awarded creative director worldwide in 2012/13*
Scholarship at the Berlin School of Creative Leadership MBA program
Jury member at the New York Festivals (2012), One Show Interactive (2013), Art Directors Club Festival (2014)
My work has been recognized on the most prestigious award shows for creativity and effectiveness around the globe, including two Grand Prix's at the Cannes Lions Festival of Creativity and the Eurobest Festival of Creativity in 2012. Additionally, I had the great honour to be invited into several national and international juries to award the leading creative and innovative communications work of our industry.
(* PIAFYS global ranking of Creative Directors)
In 2013 I've been awarded the Helga and Michael Conrad Scholarship for New York Festivals Jury Members and received full tuition support to participate on the global Berlin School of Creative Leadership Executive MBA Program.
Let's work together
Send me an email for any information e.g. about my rates and availability.